Advertising and public relations research / (Record no. 23839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01494cam a2200229 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780765636065 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.072 |
| Item number | JUG |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Jugenheimer, Donald W. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and public relations research / |
| Statement of responsibility, etc | Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | Routledge, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 367 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Introduction to advertising and public relations research<br/>pt. 2. Secondary research in advertising and public relations<br/>pt. 3. Primary research in advertising and public relations : qualitative research<br/>pt. 4. Primary research in advertising and public relations : quantitative research<br/>pt. 5. Primary research in advertising and public relations : other research methods<br/>pt. 6. Advertising and public relations research data analysis<br/>pt. 7. Practical aspects of advertising and public relations research |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| General subdivision | Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Public relations |
| General subdivision | Research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Kelley, Larry D |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Hudson, Jerry |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Bradley, Samuel D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2025 | Professional Book Services | 2995.00 | 13-05-2025 | 659.072 JUG | 50148 | 06/05/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2025 | Professional Book Services | 2995.00 | 13-05-2025 | 659.072 JUG | 50149 | 06/05/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2025 | Professional Book Services | 2995.00 | 13-05-2025 | 659.072 JUG | 50150 | 06/05/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2025 | Professional Book Services | 2995.00 | 13-05-2025 | 659.072 JUG | 50151 | 06/05/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2025 | Professional Book Services | 2995.00 | 13-05-2025 | 659.072 JUG | 50152 | 06/05/2025 | Books |
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