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21.
Building strong brands / David A. Aaker by
Material type: Text Text
Language: English
Publication details: London: Pocket Books, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.827 AAK, ...
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22.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller,; (et.,all) by
Edition: Fifth edition.
Material type: Text Text
Language: English
Publication details: India : Pearson India Education; 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KEL, ...
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23.
Corporate branding : purpose/people/process : towards the second wave of corporate branding / editors Majken Schultz,; Yun Mi Antorini,; Fabian F. Csaba by
Material type: Text Text
Publication details: Copenhagen, Copenhagen Business School Press, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SCH.
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24.
Branding : a very short introduction / Robert Jones. by Series: Very short introductions, 527
Edition: First edition.
Material type: Text Text
Publication details: Oxford, Oxford University Press, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 JON.
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25.
Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams. by
Material type: Text Text
Publication details: Berlin : De Gruyter, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SMI.
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26.
Advertising media planning : a brand management approach / Larry D. Kelley, (et al...) by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.111 KEL.
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27.
The future of purpose driven branding : signature programs that impact & inspire both business and society / David Aaker, Varsha Jain by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd. , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.827 AAK, ...
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