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Online Public Access Catalogue

Your search returned 620 results.

181.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

by Kotler, Philip | Bowen, John, 1948- | Makens, James C.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, c1999Availability: Items available for loan: Call number: 658.8 KOT (1).

182.
Marketing Management : a finance emphasis / B K Chatterjee

by Chatterjee, B. K.

Material type: Text Text Language: English Publisher: Mumbai : Jaico Pub. House, 2002Availability: Items available for loan: Call number: 332.1 CHA.M (1).

183.
Harvard business review on marketing.

Material type: Text Text Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 HAR.M (1).

184.
Wave Three : the new era in network marketing / Richard Poe ; [foreword by Scott DeGarmo].

by Poe, Richard, 1958-.

Material type: Text Text Publisher: Rocklin, CA : Prima Pub., c1995Other title: Wave 3..Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.84 POE (1).

185.
Positioning : the battle for your mind

by Ries al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA Mcgraw Hill 1993Availability: Items available for loan: (1).

186.
Customer Relationship Management : how to turn a good business into a great one! / Graham Roberts-Phelps.

by Roberts-Phelps, Graham.

Material type: Text Text Publisher: London : Hawksmere, 2001Availability: Items available for loan: Call number: 658.812 ROB (1).

187.
The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland

by Freeland, John G.

Material type: Text Text Language: English Publisher: New York, N.Y. : McGraw-Hill, c2003Other title: CRM handbook.Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.812 (1).

188.
Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, E.M. "Mick" Kolassa, Greg Perkins, Bruce Siecker

by Smith, Mickey C | Kolassa, E.M. "Mick" | Perkins, Greg | Siecker, Bruce.

Material type: Text Text Language: English Publisher: New York : Pharmaceutical Products Press, c2002Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 SMI (1).

189.
Low budget online marketing for small business / Holly Berkeley

by Berkeley holly.

Material type: Text Text Publisher: UNISTAR INDIA: CHANDIGARH, 2003Availability: Items available for loan: Call number: 658.8 BER (1).

190.
Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

by Wind, Jerry | Mahajan, Vijay, 1948-.

Material type: Text Text Language: English Publisher: New York : Wiley, c2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.872 WIN (1).

191.
Marketing Research / Suja R. Nair

by Suja R. Nair.

Material type: Text Text Language: English Publisher: Mumbai : Himalaya Publishing House, 2004Availability: Items available for loan: Call number: 658.8 SUJ.M (1).

192.
Effective Use of Market Research : how to drive and focus better busniess decisions / Robin J. Birn.

by Birn, Robin J.

Edition: 4th ed.Material type: Text Text Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Call number: 658.8 BIR.E (1).

193.
Market Research in Practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Material type: Text Text Language: English Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Call number: 658.3 HAG.M (1).

194.
Managing the Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler.

by Smith, Shaun | Wheeler, Joe.

Material type: Text Text Language: English Publisher: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002Availability: Items available for loan: Call number: 658.812 SMI (1).

195.
Market intelligence : how and why organization one market research / Martin Callinghan

by Callinghan Martin.

Material type: Text Text Language: English Publisher: Kogan Page : London, 2004Availability: Items available for loan: Call number: 658.83 CAL (1).

196.
Case Studies in Marketing Vol. II / ICFAI

by ICFAI.

Material type: Text Text Publisher: Hyderabad : ICFAI Center for Management Research, 2004Availability: Items available for loan: Call number: 658.8 ICF.M (1).

197.
Strategic Marketing for Non-profit Organisation / Alan R. Andreasen, Philip Kotler.

by Andreasen, Alan R | Kotler, Philip.

Edition: 6th ed.Material type: Text Text Language: English Publisher: New Delhi : Prentice Hall, ©2003Availability: Items available for loan: Call number: 658.8 AND (1).

198.
Advertising, Promotion and New Media edited by Marla R. Stafford, Ronald J. Faber.

by Stafford, Marla R | Faber, Ronald J.

Material type: Text Text Language: English Publisher: New Delhi. Prentice-Hall of India private limited. 2005Availability: Items available for loan: Call number: 659.1 STA.A (1).

199.
Case Studies in Insurance /

by Icfai.

Material type: Text Text Language: English Publisher: Hyderabad : ICFAI 2005Availability: Items available for loan: Call number: 332.1 INS (1).

200.
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum

by Green, Paul E | Tull, Donald S | Albaum, Gerald.

Edition: 5th ed.Material type: Text Text Language: English Publisher: New Delhi : Prentice Hall, 2005Availability: Items available for loan: Call number: 658.83 GRE (62).