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	1.	Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. by Percy, Larry Rossiter, John R Elliott, Richard H Material type: Text Language: English Publication details: Oxford ; New York : Oxford University Press, 2001 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 PER.S. Place hold Add to cart (remove)
	2.	Advertising management / Jaishri Jethwaney [and] Shruti Jain by Jethwaney, Jaishri Jain, Shruti Material type: Text Publication details: New Delhi : Oxford University Press, 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 JAI, ... Place hold Add to cart (remove)
	3.	Advertising management / C. L. Tyagi, Arun Kumar by Tyagi, C. L Kumar, Arun Material type: Text Language: English Publication details: New Delhi : Atlantic ; 2013 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 TYA, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	4.	Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th ed. Material type: Text Publication details: New Delhi: Pearson, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ... Lists: New Arrivals- October 1st to 31st 2022. Place hold Add to cart (remove)
	5.	Advertising and retail management / Vidyadhar Reddy Aileni, S. Laskshmi Narasimham by Vidyadhar Reddy, Aileni Laskshmi Narasimham, S Material type: Text Publication details: Hydearabad : Tata Publication, 2023 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 VID. Place hold Add to cart (remove)