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1.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2001
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 PER.S.

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2.
Advertising management / Jaishri Jethwaney [and] Shruti Jain by
Material type: Text Text
Publication details: New Delhi : Oxford University Press, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 JAI, ...

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3.
Advertising management / C. L. Tyagi, Arun Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi : Atlantic ; 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 TYA, ...
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4.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Pearson, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ...
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5.
Advertising and retail management / Vidyadhar Reddy Aileni, S. Laskshmi Narasimham by
Material type: Text Text
Publication details: Hydearabad : Tata Publication, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 VID.

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