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	1.	Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. by Percy, Larry Rossiter, John R Elliott, Richard H Material type: Text Language: English Publication details: Oxford ; New York : Oxford University Press, 2001 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 PER.S. Place hold Add to cart (remove)
	2.	Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th ed. Material type: Text Publication details: New Delhi: Pearson, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ... Lists: New Arrivals- October 1st to 31st 2022. Place hold Add to cart (remove)

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