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581.
Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams. by
Material type: Text Text
Publication details: Berlin : De Gruyter, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SMI.
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582.
Marketing research/ Vidyadhar Reddy Aileni, and Ravi Aluvala by
Material type: Text Text
Publication details: New Delhi: Paramount Publishing House, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AIL.

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583.
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Agribusiness potential of Gujarat state (seminar proceedings) / Indian Society of Agricultural Marketing by
Material type: Text Text
Publication details: Nagpur: Indian Society of Agricultural Marketing , 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 632.095475 IND.

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584.
Marketing Management / Vidyadhar Reddy, Ailen by
Material type: Text Text
Publication details: Hyderabad: Tata Publications, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 VID.

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585.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp by
Edition: 10th ed.
Material type: Text Text
Publication details: India : Cengene Learning India Pvt. Ltd, ©2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 AND.

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586.
Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline, Bryan W. Hochstein by
Edition: 8th ed.
Material type: Text Text
Publication details: India : Cengene Learning India Pvt. Ltd, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 FER.

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587.
Internationalization of business : cases on strategy formulation and implementation / Stefan Schmid.
Edition: 1st edition.
Material type: Text Text
Publication details: Cham : Springer International Publishing : Imprint: Springer, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.049 INT.

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588.
Services marketing : people, technology, strategy / Christopher Lovelock by
Edition: 4th ed.
Material type: Text Text
Publication details: India : Pearson Education, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOV.

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589.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. by
Material type: Text Text
Language: English
Publication details: London : Routledge, Taylor & Francis Group, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BAT.
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590.
The 22 immutable laws of marketing: violate them at your own risk / Al Ries, Jack Trout by
Material type: Text Text
Language: English
Publication details: New Delhi : Harper Collins India, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RIE.
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591.
The age of cryptocurrency : how bitcoin and digital money are challenging the global economic order / Paul Vigna and Michael J. Casey. by
Edition: First edition.
Material type: Text Text
Language: English
Publication details: New York, USA : St. Martin's Press, 2015
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.42 VIG.
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592.
The Sage handbook of social media marketing / edited by Annmarie Hanlon, Tracy L. Tuten. by
Edition: 1st ed..
Material type: Text Text
Language: English
Publication details: Los Angeles : SAGE Reference , 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 THE.
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593.
Marketing management : Indian cases / Prachi Gupta, Ashita Aggarwal et al., by
Material type: Text Text
Language: English
Publication details: Noida : Pearson India Education Services , 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 GUP, ... Not available: Institute of Public Enterprise, Library: Checked out (1).
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594.
Free your mind: the new world of manipulation and how to resist it/ Laura Dodsworth, Patrick Fagan. by
Material type: Text Text
Language: English
Publication details: London: HarperCollins publishers, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 158.1 DOD, ...
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595.
Digital marketing : strategic planning & integration / Annmarie Hanlon.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN.
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596.
Digital marketing/ Oliver Maxwell. by
Material type: Text Text
Language: English
Publication details: Wilmington: Kaufman press, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 MAX.
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597.
Digital marketing: integrating strategy, sustainability, and purpose/ Ira Kaufman, Chris Horton and Mariusz Soltanifar. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KAU.

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598.
Advertising media planning : a brand management approach / Larry D. Kelley, (et al...) by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.111 KEL.
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599.
Business to business marketing management : a global perspective / Alan Zimmerman, Jim Blythe. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ZIM.
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600.
Marketing management/ Priyanka Goel. by
Material type: Text Text
Language: English
Publication details: Delhi: Atlantic, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GOE.
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