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561.
Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns, Bain & Company, Inc. by
Material type: Text Text
Publication details: Boston, MA : Harvard Business Review Press, [2021]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 REI.

562.
Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus. by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.804 AND.

563.
HBR's 10 must reads on strategic marketing.
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business Review Press, c2013
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HBR.

564.
Marketing research/ Alvin C. Burns, Ann Veeck, and Ronald F. Bush by
Edition: 8th ed.
Material type: Text Text
Publication details: Pearson Education Limited : New Delhi, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BUR.

565.
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by
Edition: 5th ed.
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 SMI.

566.
Marketing analytics : based on first principles / Robert W. Palmatier, Frank Germann, J. Andrew Petersen. by
Material type: Text Text
Publication details: New Delhi: Bloomsbury, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAL.

567.
How to do linkedin marketing / Mohd. Sarfaraz by
Material type: Text Text
Publication details: New Delhi : Kavya Publications, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SAR.

568.
Success in social marketing : 100 case studies from around the globe / Nancy R. Lee and Philip Kotler. by
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, 2023
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

569.
Marketing of milk and milk products: A selected study of Mulkanoor women's cooperative dairy / P. Kishna Rao by
Material type: Text Text
Publication details: Hyderabad : Osmania University, 2016
Dissertation note: Doctor of Philosophy in Business Management Ph.D Department of Business Management, Osmania University 2016.
Availability: Items available for reference: Institute of Public Enterprise, Library: Not for loan (1).

570.
Determinants of digital banking adoption in the aftermath of demonetisation / P. Balaji by
Material type: Text Text
Publication details: Department of Commerce University of Madras 2019
Dissertation note: Doctor of Philosophy in The Faculty of Commerce Ph D University of Madras 2019
Availability: Items available for reference: Institute of Public Enterprise, Library: Not for loan (1).

571.
Branding : a very short introduction / Robert Jones. by Series: Very short introductions, 527
Edition: First edition.
Material type: Text Text
Publication details: Oxford, Oxford University Press, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 JON.

572.
Decoding the digital jungle / Vikas Chawla, David Appasamy and Nandita Raman by
Material type: Text Text
Publication details: India : Nation Press, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 CHA.

573.
Marketing management / ICFAI by
Material type: Text Text
Publication details: Hyderabad : ICFAI University ; 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ICF.

574.
Marketing Management : Indian Context, Global Perspective / V.S. Ramaswamy, S. Namakumari. by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi : McGraw-Hill education, 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 RAM, ...

575.
Marketing management : Indian context, global perspective / V. S. Ramaswamy, S. Namakumari by
Edition: 3rd ed.
Material type: Text Text
Publication details: Delhi : Macmillan, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.

576.
Marketing : concepts and cases / Michael J. Etzel and et all. by
Edition: 13th ed.
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ETZ.

577.
Marketing management / C. N. Sontakki by
Material type: Text Text
Publication details: New Delhi : Kalyani Publishers, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SON.

578.
Marketing management / T. N. Chhabra, S. K. Grover by
Material type: Text Text
Publication details: New Delhi : Gagan Kapur, 2004
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

579.
International marketing management : an Indian perspective/ R. L. Vashney, B. Bhattacharyya by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi: S. Chand & Sons, 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 VAR.

580.
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan by
Material type: Text Text
Publication details: New Delhi, Cengage Learning India Private Limited, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.7 WIS.

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