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521.
The new marketing : how to win in the digital age / Cheryl Burgess & Mark Burgess ; [foreword by Jonah Berger] by
Material type: Text Text
Language: English
Publication details: New Delhi : Sage, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 BUR.

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522.
Brand management : principles and practices / Kirti Dutta by
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford University Press, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DUT.

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523.
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. by
Edition: 5th.
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.804 BRE.

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524.
The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by
Material type: Text Text
Publication details: New Delhi, India ; SAGE Publications, ©2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/27 SRI.

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525.
The definitive book of branding / edited by Kartikeya Kompella. by
Material type: Text Text
Language: English
Publication details: New Delhi, India : Sage, Response Business Books, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 THE.

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526.
Ecommerce business through social media marketing : simple steps to start your ecommerce brand through facebook and Instagram marketing / Goldink Books by
Material type: Text Text
Language: English
Publication details: New Delhi ; Goldink Books, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GOL.

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527.
Web analytics for dummies / by Pedro Sostre and Jennifer LeClaire. by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley Pub., c2007
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Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 006.312 SOS, ...
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528.
Green marketing and sustainable development / edited by Amit Kumar Singh and Priyanka Mahanta, foreword by Zoramthanga. by
Material type: Text Text
Language: English
Publication details: New Delhi, India : Mittal Publications, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 GRE.
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529.
Experimentation works : the surprising power of business experiments / Stefan H. Thomke. by
Material type: Text Text
Publication details: Boston, Massachusetts : Harvard Business Review Press, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4063 THO.
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530.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill Education, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BEL, ... Not available: Institute of Public Enterprise, Library: Checked out (2).
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531.
Designing and managing the supply chain : concepts, strategies and case studies / David Simchi Levi, (et al...) by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Chinnai: McGraw-Hill LLC; 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.7 SIM, ...
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532.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by
Edition: Seventh Edition.
Material type: Text Text
Language: English
Publication details: Chennai, Indian ; Pearson India Education Services, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.83 MAL, ...
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533.
Marketing Management / Philip Kotler, Kevin Lane Keller and Alexander Chernev et al., by
Edition: 16th ed.
Material type: Text Text
Language: English
Publication details: New Delhi ; Pearson India Education Services Pvt. Ltd., 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (8)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (2).
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534.
Strategic marketing : text and cases : the Indian perspective / S. Shajahan by
Material type: Text Text
Publication details: New Delhi : Viva Books Pvt. Ltd., 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SHA, ...
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535.
Strategic market management / David A. Aaker, Christine Moorman by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt Ltd. ; 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 AAK, ...
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536.
Internet marketing : strategy, implementation, and practice / Chaffey Dave, Fiona Ellis-Chadwick, Kevin Johnston and Richard Mayer by
Edition: 3rd ed.
Material type: Text Text
Publication details: India : Pearson Education India, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.872 CHA, ...
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537.
Marketing of newspapers : an overview / R. Padmaja by
Material type: Text Text
Publication details: New Delhi ; Kanishka Publishers, Distributors, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 079.5484 PAD, ...
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538.
Troll proof branding in the age of doppelgangers / Gaurav Sood. by
Material type: Text Text
Publication details: New Delhi ; SAGE Publication India Pvt Ltd., 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SOO.
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539.
Social marketing in India / Sameer Deshpande, Nancy R. Lee, foreword by Philip Kotler by
Material type: Text Text
Publication details: New Delhi ; Sage Publications, 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.870954 DES, ... Not available: Institute of Public Enterprise, Library: Checked out (1).
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540.
Introduction to rural marketing / Krishnamoorthy, R. by
Edition: 4th Rev. & Enl. ed.,
Material type: Text Text
Publication details: New Delhi ; Himalaya Publishing House, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KRI, ...
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