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441.
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Marketable surplus and market dependence : a study of a millet region / by M.V. Nadkarni by
Material type: Text Text
Language: English
Publication details: New Delhi : Allied Publishers , 1980
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.413 NAD.

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442.
Marketing management / Rajan Saxena by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, ©2016
Availability: Not available: Institute of Public Enterprise, Library: Lost (1).

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443.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi : McGraw-Hill Publications ; 2019
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL.

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444.
Business Marketing : Text and case / Krishna K. Havaldar by
Edition: 4th ed.
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill, 2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAV.

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445.
Capital Markets / S. Gurusamy by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, 2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.04150 GUR.

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446.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi : Irwin, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 PET.

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447.
Marketing research : In a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, ©2009
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 HAI.

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448.
Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi : McGraw-Hill/Irwin, ©2011
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 WAL.

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449.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Material type: Text Text
Publication details: Chennai : Pearson Education Limited, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO.

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450.
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Marketing research : An applied orientation / Naresh K. Malhotra, Satyabhusan Dash. by
Edition: 7th Rev. ed.
Material type: Text Text
Publication details: India : Pearson India Education Services, 2019
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 MAL.

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451.
Supply chain management : Strategy, planning, and operation / Sunil Chopra, Dharam Vir Kalra by
Edition: 7th ed.
Material type: Text Text
Publication details: Chennai : Pearson India Education Service, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.7 CHO.

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452.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 9th ed.
Material type: Text Text
Publication details: Chennai : Pearson India Education Service, 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 KEE.

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453.
Rural marketing : text and cases / C. Gopala Krishna, Lalitha Ramakrishnan by
Edition: 2nd ed.
Material type: Text Text
Publication details: Chennai : Pearson India Education Service, 2011
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.0954 GOP.

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454.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by Series: Dryden Press series in marketing
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: London: Fort Worth : Dryden Press, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 CZI. Not available: Institute of Public Enterprise, Library: Checked out (1).

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455.
Principles of markeing / Charles W. Lamb etal. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Soth Western: Cengage Learning, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LAM. Not available: Institute of Public Enterprise, Library: Checked out (1).

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456.
Marketing management : Indian context, global perspective / V. S. Ramaswamy, S. Namakumari, by
Edition: Sixth Edition.
Material type: Text Text
Language: English
Publication details: New Delhi : Sage Publications, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 RAM, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

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457.
Marketing management / Rajan Saxena. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SAX, ... Not available: Institute of Public Enterprise, Library: Checked out (2).

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458.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher by
Material type: Text Text
Language: English
Publication details: New Delhi ; Cengage Learning. 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.872 BAR, ...
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459.
Influence : How social media influencers are shaping our digital future / Sara McCorquodale. by
Material type: Text Text
Language: English
Publication details: London ; New York : Bloomsbury Business, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872019 McC.

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460.
Co-creating brands : Brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. by
Material type: Text Text
Language: English
Publication details: London : Bloomsbury Business, 2019
Other title:
  • Brand management from a co-creative perspective
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 IND.

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