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241.
Principles of Supply Chain Management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text
Language: English
Publication details: Mason, OH : South-Western, c2005
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.7 WIS, ...

242.
Global marketing management / Warren J. Keegan, Green, Mark C., and Naval K. Bhargava by
Edition: 7th, 5th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice-Hall, 2002; New Delhi: Prentice-Hall, 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.84 KEE, ...

243.
Marketing Management : text and cases : Indian context / Tapan K. Panda by
Edition: SECOND
Material type: Text Text
Publication details: New Delhi : Excel Books, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 PAN, ...

244.
International Marketing Management : text and cases / U.C. Mathur. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 MAT.

245.
Marketing : with CD / Michael Etzel, Bruce J Walker, William J Stanton, Ajay Pandit by
Edition: 10th & 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw Hill, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 ETZ, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

246.
Global Marketing : Foreign Entry, Local Marketing & Global Management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.84 JOH, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

247.
Marketing whitebook 2005 / Business World by
Material type: Text Text
Language: English
Publication details: n.p Business World 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BUS.

248.
Creative Marketing for SMEs / Dr. Ian Fillis by
Edition: First ed.
Material type: Text Text
Language: English
Publication details: Hyderabad : Icfai University Press, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 FIL.

249.
Services Marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio : Atomic Dog Pub., c2004
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 CLO, ...

250.
The Marketing Whitebook, 2010-2011 : one-stop guide for marketers / edited by Prosenjit Datta by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Businessworld, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8.

251.
Marketing that Works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau. by
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOD.

252.
Introduction to Marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair. by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Australia : Thomson Higher Education, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 MCD, ...

253.
Introduction to Marketing : theory and practice / Adrian Palmer. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 PAL.

254.
Darwin's brands : adapting for success / Anand Halve. by
Material type: Text Text
Publication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAL.D.

255.
Marketing: a critical textbook / Nick Ellis by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ELL.M.

256.
Business-To-Business Marketing / Ross Brennan, Louise Canning and Raymond McDowell. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London ; Los Angeles : SAGE, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.804 BRE, ...

257.
Cases in marketing management / edited by Kenneth E. Clow, Donald Baack. by
Material type: Text Text
Language: English
Publication details: New Delhi SAGE
Availability: Not available: Institute of Public Enterprise, Library: Damaged (1).

258.
Legends in marketing. Vol. 1 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L.

259.
Legends in marketing. Vol 2 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L.

260.
Legends in marketing. Vol.3 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L.

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