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121.
Marketing management : text and cases : Indian context / Tapan K. Panda by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi ; Taxmann's Publications, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 PAN, ...
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122.
HBR's 10 must reads on strategic marketing.
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business Review Press, c2013
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HBR.
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123.
Marketing analytics : based on first principles / Robert W. Palmatier, Frank Germann, J. Andrew Petersen. by
Material type: Text Text
Publication details: New Delhi: Bloomsbury, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAL.
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124.
Marketing management / ICFAI by
Material type: Text Text
Publication details: Hyderabad : ICFAI University ; 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ICF.

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125.
Marketing Management : Indian Context, Global Perspective / V.S. Ramaswamy, S. Namakumari. by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi : McGraw-Hill education, 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 RAM, ...

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126.
Marketing management : Indian context, global perspective / V. S. Ramaswamy, S. Namakumari by
Edition: 3rd ed.
Material type: Text Text
Publication details: Delhi : Macmillan, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.

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127.
Marketing management / C. N. Sontakki by
Material type: Text Text
Publication details: New Delhi : Kalyani Publishers, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SON.

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128.
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Marketing management / T. N. Chhabra, S. K. Grover by
Material type: Text Text
Publication details: New Delhi : Gagan Kapur, 2004
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

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129.
Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline, Bryan W. Hochstein by
Edition: 8th ed.
Material type: Text Text
Publication details: India : Cengene Learning India Pvt. Ltd, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 FER.

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130.
Digital marketing/ Oliver Maxwell. by
Material type: Text Text
Language: English
Publication details: Wilmington: Kaufman press, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 MAX.
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131.
Digital marketing: integrating strategy, sustainability, and purpose/ Ira Kaufman, Chris Horton and Mariusz Soltanifar. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KAU.

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132.
Business to business marketing management : a global perspective / Alan Zimmerman, Jim Blythe. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ZIM.
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133.
Marketing management/ Priyanka Goel. by
Material type: Text Text
Language: English
Publication details: Delhi: Atlantic, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GOE.
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134.
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Marketing management : integrated value based managerial approach under current market driven and competitive global marketing / S. A. Sherlekar by
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SHE.
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135.
Essentials of modern marketing : marketing management for the 21st century and beyond / Philip Kotler and (et al...) by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Vikas Publishing , 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT.
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