Essentials of marketing research / William G. Zikmund, Barry J. Babin.

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Material type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, c2007Edition: 3rd edDescription: xvii, 414 p. : color illustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.83 ZIK.E (Browse shelf(Opens below))	Available		50208
Books	Institute of Public Enterprise, Library S Campus	658.83 ZIK.E (Browse shelf(Opens below))	Available		41465

Includes bibliographical references (p. 405-410) and index.

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