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Marketing of Information Technology : concepts, products, services and intellectual property rights / K. Venkatesh

By: Material type: TextTextLanguage: English Publication details: New Delhi : Tata McGraw Hill Education, 2009.Description: xvi, 152 pages : illustrations ; 23 cmISBN:
  • 978-0-07-024872-4
Subject(s): DDC classification:
  • 658.8 VEN
Contents:
pt. 1. Marketing of information technology -- pt. 2. Financial aspects of information technology marketing -- pt. 3. Requirements for marketing of information technology -- pt. 4. Geographical aspects of marketing of information technology.
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pt. 1. Marketing of information technology --
pt. 2. Financial aspects of information technology marketing --
pt. 3. Requirements for marketing of information technology --
pt. 4. Geographical aspects of marketing of information technology.

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