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Marketing of Information Technology : concepts, products, services and intellectual property rights /

Venkatesh, K

Marketing of Information Technology : concepts, products, services and intellectual property rights / K. Venkatesh - New Delhi : Tata McGraw Hill Education, 2009. - xvi, 152 pages : illustrations ; 23 cm

pt. 1. Marketing of information technology --
pt. 2. Financial aspects of information technology marketing --
pt. 3. Requirements for marketing of information technology --
pt. 4. Geographical aspects of marketing of information technology.

ISBN: 978-0-07-024872-4

Subjects--Topical Terms:
Information technology --Marketing.

Dewey Class. No.: 658.8 / VEN

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Marketing of Information Technology : concepts, products, services and intellectual property rights /

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