Marketing of Information Technology : (Record no. 7398)
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000 -LEADER | |
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fixed length control field | 00750nam a2200157Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-0-07-024872-4 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | VEN |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Author name | Venkatesh, K |
245 #0 - TITLE STATEMENT | |
Title | Marketing of Information Technology : |
Sub Title | concepts, products, services and intellectual property rights / |
Statement of responsibility, etc | K. Venkatesh |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Tata McGraw Hill Education, |
Year of publication | 2009. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvi, 152 pages : |
Other physical details | illustrations ; |
Dimensions | 23 cm |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | pt. 1. Marketing of information technology --<br/>pt. 2. Financial aspects of information technology marketing --<br/>pt. 3. Requirements for marketing of information technology --<br/>pt. 4. Geographical aspects of marketing of information technology. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Information technology |
General subdivision | Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/12/2014 | 2014-12-12 | 658.8 VEN | 38880 | 06/08/2020 | Books |