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Principles of Marketing / David L. Kurtz, Louis E. Boone.

By:

Kurtz, David L

Contributor(s):

Boone, Louis E

Material type: Text

TextPublication details: India : South-Western, Cengage learning., 2008.Edition: 12th edDescription: lii, 656 pages : illustrations ; 28 cmISBN:

978-81-315-0293-7

DDC classification:

658.8 KUR.P

Contents:

Part 1, Designing customer-oriented marketing strategies -- Part 2, Understanding buyers and markets -- Part 3, Target market selections -- Part 4, Product design -- Part 5, Distribution decisions -- Part 6, Promotional decisions -- Part 7, Pricing decisions.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 KUR.P (Browse shelf(Opens below))	Available		38792

Part 1, Designing customer-oriented marketing strategies --
Part 2, Understanding buyers and markets --
Part 3, Target market selections --
Part 4, Product design --
Part 5, Distribution decisions --
Part 6, Promotional decisions --
Part 7, Pricing decisions.

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Principles of Marketing / David L. Kurtz, Louis E. Boone.

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