Principles of Marketing /
Kurtz, David L.
Principles of Marketing / David L. Kurtz, Louis E. Boone. - 12th ed. - India : South-Western, Cengage learning., 2008. - lii, 656 pages : illustrations ; 28 cm
Part 1, Designing customer-oriented marketing strategies --
Part 2, Understanding buyers and markets --
Part 3, Target market selections --
Part 4, Product design --
Part 5, Distribution decisions --
Part 6, Promotional decisions --
Part 7, Pricing decisions.
978-81-315-0293-7
658.8 / KUR.P
Principles of Marketing / David L. Kurtz, Louis E. Boone. - 12th ed. - India : South-Western, Cengage learning., 2008. - lii, 656 pages : illustrations ; 28 cm
Part 1, Designing customer-oriented marketing strategies --
Part 2, Understanding buyers and markets --
Part 3, Target market selections --
Part 4, Product design --
Part 5, Distribution decisions --
Part 6, Promotional decisions --
Part 7, Pricing decisions.
978-81-315-0293-7
658.8 / KUR.P