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Principles of Marketing /

Kurtz, David L.

Principles of Marketing / David L. Kurtz, Louis E. Boone. - 12th ed. - India : South-Western, Cengage learning., 2008. - lii, 656 pages : illustrations ; 28 cm

Part 1, Designing customer-oriented marketing strategies --
Part 2, Understanding buyers and markets --
Part 3, Target market selections --
Part 4, Product design --
Part 5, Distribution decisions --
Part 6, Promotional decisions --
Part 7, Pricing decisions.

ISBN: 978-81-315-0293-7

Dewey Class. No.: 658.8 / KUR.P

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