Principles of Marketing / (Record no. 7382)
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000 -LEADER | |
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fixed length control field | 00704nam a2200157Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-81-315-0293-7 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KUR.P |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Author name | Kurtz, David L. |
245 #0 - TITLE STATEMENT | |
Title | Principles of Marketing / |
Statement of responsibility, etc | David L. Kurtz, Louis E. Boone. |
250 ## - EDITION STATEMENT | |
Edition statement | 12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | India : |
Name of publisher | South-Western, Cengage learning., |
Year of publication | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | lii, 656 pages : |
Other physical details | illustrations ; |
Dimensions | 28 cm |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part 1, Designing customer-oriented marketing strategies --<br/>Part 2, Understanding buyers and markets --<br/>Part 3, Target market selections --<br/>Part 4, Product design --<br/>Part 5, Distribution decisions --<br/>Part 6, Promotional decisions --<br/>Part 7, Pricing decisions. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Author 2/ Editor | Boone, Louis E. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/28/2014 | 2014-11-28 | 658.8 KUR.P | 38792 | 06/08/2020 | Books |