Principles of Marketing / (Record no. 7382)

MARC details
000 -LEADER
fixed length control field 00704nam a2200157Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-81-315-0293-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KUR.P
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Kurtz, David L.
245 #0 - TITLE STATEMENT
Title Principles of Marketing /
Statement of responsibility, etc David L. Kurtz, Louis E. Boone.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India :
Name of publisher South-Western, Cengage learning.,
Year of publication 2008.
300 ## - PHYSICAL DESCRIPTION
Number of Pages lii, 656 pages :
Other physical details illustrations ;
Dimensions 28 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1, Designing customer-oriented marketing strategies --<br/>Part 2, Understanding buyers and markets --<br/>Part 3, Target market selections --<br/>Part 4, Product design --<br/>Part 5, Distribution decisions --<br/>Part 6, Promotional decisions --<br/>Part 7, Pricing decisions.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Boone, Louis E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Bill Date Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 11/28/2014 2014-11-28 658.8 KUR.P 38792 06/08/2020 Books

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