Principles of Marketing / (Record no. 7382)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00704nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-315-0293-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KUR.P |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kurtz, David L. |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc | David L. Kurtz, Louis E. Boone. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India : |
| Name of publisher | South-Western, Cengage learning., |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | lii, 656 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1, Designing customer-oriented marketing strategies --<br/>Part 2, Understanding buyers and markets --<br/>Part 3, Target market selections --<br/>Part 4, Product design --<br/>Part 5, Distribution decisions --<br/>Part 6, Promotional decisions --<br/>Part 7, Pricing decisions. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Boone, Louis E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/28/2014 | 2014-11-28 | 658.8 KUR.P | 38792 | 06/08/2020 | Books |
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