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International Marketing / Philip R. Cateora, John L. Graham.
Material type:
TextLanguage: English Series: The McGraw-Hill/Irwin series in marketingPublication details: New York : Irwin McGraw-Hill, c2002.Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN: - 0072398841 (hardback)
- 0071123121
- 658.84 CAT
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| 658.835 PEE.S Selling the Quality / | 658.83954 MAH Understanding Indian consumers/ | 658.84 AMB The Silk Road to International Marketing : profit and passion in global business / | 658.84 CAT International Marketing / | 658.84 CHE International Marketing : text and cases / | 658.84 CZI International marketing / | 658.84 CZI International marketing / |
Includes bibliographical references and indexes.
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