Advertising and Promotion : an integrated marketing communication perspective / George E. Belch, Michael A. Belch and Keyoor Purani.

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Material type: Text

TextLanguage: English Publication details: New Delhi : McGraw Hill Education Pvt.Ltd., 2010.Edition: 7th edDescription: xxxiii, 1075 p. ; illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 BEL.A (Browse shelf(Opens below))	Available		38767

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Includes bibliographical references and indexes.

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