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Advertising and Promotion : an integrated marketing communication perspective /

Belch, George E.

Advertising and Promotion : an integrated marketing communication perspective / George E. Belch, Michael A. Belch and Keyoor Purani. - 7th ed. - New Delhi : McGraw Hill Education Pvt.Ltd., 2010. - xxxiii, 1075 p. ; ill. :

Includes bibliographical references and indexes.

ISBN: 978-0-07-014496-5

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / BEL.A

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