Normal view MARC view ISBD view

Advertising and Promotion : (Record no. 7372)

MARC details
000 -LEADER
fixed length control field	00639nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	978-0-07-014496-5
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	BEL.A
100 ## - MAIN ENTRY--AUTHOR NAME
Author name	Belch, George E.
245 #0 - TITLE STATEMENT
Title	Advertising and Promotion :
Sub Title	an integrated marketing communication perspective /
Statement of responsibility, etc	George E. Belch, Michael A. Belch and Keyoor Purani.
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi :
Name of publisher	McGraw Hill Education Pvt.Ltd.,
Year of publication	2010.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxxiii, 1075 p. ;
Other physical details	ill. :
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor	Belch, Michael A.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor	Purani, Keyoor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Bill Date	Full call number	Accession Number	Price effective from	Koha item type
		Dewey Decimal Classification			Institute of Public Enterprise, Library	Institute of Public Enterprise, Library	S Campus	11/21/2014	2014-11-21	659.1 BEL.A	38767	06/08/2020	Books

You are Visitor Number