Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextLanguage: English Publisher: New Delhi : Tata McGraw-Hill/Irwin, 2005Edition: 7th edDescription: xvi, 579 p. : ill., mapISBN: 0070601585; 9780070601581Other title: Consumer behavior & marketing strategy [Cover title]Subject(s): Consumer behavior | MarketingDDC classification: 658.8'342
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8'342 PET.C (Browse shelf) | Available | 38982 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8'342 PET.C (Browse shelf) | Available | 38582 |
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| 658.8'27 THE The definitive book of branding / | 658.8'3 GRI Marketing analytics : a practical guide to improving consumer insights using data techniques / | 658.8'3 GRI Marketing analytics : a practical guide to improving consumer insights using data techniques / | 658.8'342 PET.C Consumer Behavior and Marketing Strategy / | 658.8'342 PET.C Consumer Behavior and Marketing Strategy / | 658.8'342'0973 HAW.C Consumer behavior : building marketing strategy / | 658.8'343 COO Customer Care Excellence : how to create an effective customer focus / |
Includes bibliographical references (p. 499-528) and indexes.
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