Consumer Behavior and Marketing Strategy / (Record no. 7342)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00671cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070601585 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070601581 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8'342 |
| Item number | PET.C |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Peter, J. Paul. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer Behavior and Marketing Strategy / |
| Statement of responsibility, etc | J. Paul Peter, Jerry C. Olson. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Consumer behavior & marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Tata McGraw-Hill/Irwin, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 579 p. : |
| Other physical details | ill., map ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 499-528) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Olson, Jerry C. |
| Dates associated with a name | 1944- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/19/2014 | 225.00 | 2014-09-19 | 658.8'342 PET.C | 38582 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/20/2014 | 225.00 | 2014-12-20 | 658.8'342 PET.C | 38982 | 06/08/2020 | Books |
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