Consumer Behavior and Marketing Strategy /
Peter, J. Paul.
Consumer Behavior and Marketing Strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi : Tata McGraw-Hill/Irwin, 2005. - xvi, 579 p. : ill., map ;
Includes bibliographical references (p. 499-528) and indexes.
0070601585 9780070601581
Consumer behavior.
Marketing.
658.8'342 / PET.C
Consumer Behavior and Marketing Strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi : Tata McGraw-Hill/Irwin, 2005. - xvi, 579 p. : ill., map ;
Includes bibliographical references (p. 499-528) and indexes.
0070601585 9780070601581
Consumer behavior.
Marketing.
658.8'342 / PET.C
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