Services Marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz.

By:

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Cincinnati, Ohio : Atomic Dog Pub., c2004.Edition: 2nd edDescription: xii, 460 p. : ill. ; 28 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 CLO (Browse shelf(Opens below))	Available		35987
Books	Institute of Public Enterprise, Library S Campus	658.8 CLO (Browse shelf(Opens below))	Available		36379

Kurtz's name appears first on the earlier edition.

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

You are Visitor Number