Advertising strategies trends and practices / icfai ed. By Doris Rajakumari John
Material type:
- 978-81-314-2016-4
- 001.432 ICF
Contents:
section 1. Global advertising industry : the emerging trends
section 2. Advertising strategies.
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Includes Bibliographic References related and Index
section 1. Global advertising industry : the emerging trends
section 2. Advertising strategies.
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