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Advertising strategies trends and practices / icfai ed. By Doris Rajakumari John

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hyderabad : Icfai Books, ©2008.Description: vii, 369 pages : illustrations ; 25 cmISBN:
  • 978-81-314-2016-4
Subject(s): DDC classification:
  • 001.432 ICF
Contents:
section 1. Global advertising industry : the emerging trends section 2. Advertising strategies.
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Includes Bibliographic References related and Index

section 1. Global advertising industry : the emerging trends
section 2. Advertising strategies.

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