Case studies on international marketing / edited by Doris Rajakumari John, Florence Nightingale P.

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ICFAI

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Material type: Text

9788131422120

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DDC classification:

001.432 ICF

Contents:

section 1. International marketing environment -- section 2. International business strategies -- section 3. Market entry strategies -- section 4. Market coverage strategies -- section 5. International promotion -- section 6. Business ethics.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	001.432 ICF (Browse shelf(Opens below))	Available		34983

section 1. International marketing environment --
section 2. International business strategies --
section 3. Market entry strategies --
section 4. Market coverage strategies --
section 5. International promotion --
section 6. Business ethics.

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Case studies on international marketing / edited by Doris Rajakumari John, Florence Nightingale P.

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