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Marketing Communications Industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia.

TextLanguage: English Publisher: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008Description: xiii, 189 p. : ill. ; 20 cmISBN: 9788178298689 (pbk. : alk. paper); 8178298686 (pbk. : alk. paper)Subject(s): Advertising -- India | Marketing -- India | Public relations -- India | Entrepreneurship -- India -- Case studiesDDC classification: 658.800954 Online resources: Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.800954 JAI (Browse shelf)	Available		34861

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Previous	658.80019 HUL Sensory marketing : an introduction /	658.80019 SEN Sensory marketing : research on the sensuality of products /	658.800285 BIS Strategic Marketing for the digital Age : grow your business with online and digital technology /	658.800954 JAI Marketing Communications Industry : entrepreneurial case studies /	658.800954 SRI Services marketing: the Indian context /	658.800954 SRI Services marketing: the Indian context /	658.801 SAH Strategic marketing : making decisions for strategic advantage /	Next

Includes bibliographical references (p. 32-33) and index.

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