Jain, Gautam Raj.
Marketing Communications Industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. - New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008. - xiii, 189 p. : ill. ; 20 cm.
Includes bibliographical references (p. 32-33) and index.
9788178298689 (pbk. : alk. paper) 8178298686 (pbk. : alk. paper)
Advertising--India.
Marketing--India.
Public relations--India.
Entrepreneurship--India--Case studies.
658.800954 / JAI
Marketing Communications Industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. - New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008. - xiii, 189 p. : ill. ; 20 cm.
Includes bibliographical references (p. 32-33) and index.
9788178298689 (pbk. : alk. paper) 8178298686 (pbk. : alk. paper)
Advertising--India.
Marketing--India.
Public relations--India.
Entrepreneurship--India--Case studies.
658.800954 / JAI