Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
Material type:
TextPublisher: New Delhi : Sage Publications, c2004Description: 203 p. : illISBN: 8178293706; 9788178293707Subject(s): Advertising | Consumers -- AttitudesDDC classification: 659.1 Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 659.1 TEL.E (Browse shelf) | Available | 34605 |
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| 659.1 SHA.A Advertising and promotions - An IMC perspective / | 659.1 SON Advertising and sales management / | 659.1 STA.A Advertising, Promotion and New Media | 659.1 TEL.E Effective advertising : understanding when, how, and why advertising works / | 659.1 TYA Advertising management / | 659.1 TYA Advertising management / | 659.1 TYA Advertising management / |
Includes bibliographical references and index.
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