Tellis, Gerard J., 1950-
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. - New Delhi : Sage Publications, c2004. - 203 p. : ill. ;
Includes bibliographical references and index.
8178293706 9788178293707
Advertising.
Consumers--Attitudes.
659.1 / TEL.E
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. - New Delhi : Sage Publications, c2004. - 203 p. : ill. ;
Includes bibliographical references and index.
8178293706 9788178293707
Advertising.
Consumers--Attitudes.
659.1 / TEL.E