Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.

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Material type: Text

TextPublication details: New Delhi : Sage Publications, c2004.Description: 203 p. : illISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 TEL.E (Browse shelf(Opens below))	Available		34605

Includes bibliographical references and index.

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