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eCRM Concepts and Cases / ed. by Madhavi garikaparthi

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI bBooks ; 2005.Description: xiv, 261 p. : illustrations, 23 cmSubject(s):

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Contents:

section I: Understanding eCRM, Section II: eCRM Process and Tools, Section III: Cases in eCRM

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 MAD (Browse shelf(Opens below))	Available		33412

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Previous	658.8 LOV Services marketing : people, technology, strategy /	658.8 LUC.M Marketing research. /	658.8 MAC Root cause analysis a tool for total quality management / Paul F Wilson	658.8 MAD eCRM Concepts and Cases /	658.8 MAD Cross cultural management : concepts and cases /	658.8 MAD Cross cultural management : concepts and cases /	658.8 MAD Cross cultural management : concepts and cases /	Next

Includes Bibliographic References related and Index

section I: Understanding eCRM,
Section II: eCRM Process and Tools,
Section III: Cases in eCRM

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