eCRM Concepts and Cases /

Icfai

eCRM Concepts and Cases / ed. by Madhavi garikaparthi - Hyderabad : ICFAI bBooks ; 2005. - xiv, 261 p. : illustrations, 23 cm.

Includes Bibliographic References related and Index

section I: Understanding eCRM,
Section II: eCRM Process and Tools,
Section III: Cases in eCRM


e government

658.8 / MAD

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