eCRM Concepts and Cases /
Icfai
eCRM Concepts and Cases / ed. by Madhavi garikaparthi - Hyderabad : ICFAI bBooks ; 2005. - xiv, 261 p. : illustrations, 23 cm.
Includes Bibliographic References related and Index
section I: Understanding eCRM,
Section II: eCRM Process and Tools,
Section III: Cases in eCRM
e government
658.8 / MAD
eCRM Concepts and Cases / ed. by Madhavi garikaparthi - Hyderabad : ICFAI bBooks ; 2005. - xiv, 261 p. : illustrations, 23 cm.
Includes Bibliographic References related and Index
section I: Understanding eCRM,
Section II: eCRM Process and Tools,
Section III: Cases in eCRM
e government
658.8 / MAD