eCRM Concepts and Cases / ed. by Madhavi garikaparthi

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI bBooks ; 2005.Description: xiv, 261 p. : illustrations, 23 cmSubject(s): DDC classification:
  • 658.8 MAD
Contents:
section I: Understanding eCRM, Section II: eCRM Process and Tools, Section III: Cases in eCRM
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Includes Bibliographic References related and Index

section I: Understanding eCRM,
Section II: eCRM Process and Tools,
Section III: Cases in eCRM

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