Ethics in advertising: indian and international / ed. by Syhyam sunder Khambhammettu

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Material type: Text

TextPublication details: Hyderabad LE Univ., 2005.Description: viii;199 p. : illustrations, 22 cmISBN:

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Contents:

Section I: Ethics in Advertising: Social And Legal Dimensions, Section II: Unethical Advertising Practices, Section III: Case studies.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 KAM (Browse shelf(Opens below))	Available	33345

Includes Bibliographic References related and Index

Section I: Ethics in Advertising: Social And Legal Dimensions,
Section II: Unethical Advertising Practices,
Section III: Case studies.

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