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Effective Use of Market Research : how to drive and focus better busniess decisions / Robin J. Birn.
Material type:
TextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 4th edDescription: xiv, 226 pISBN: - 0749443219
- 658.8 BIR.E
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
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