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The CRM Project Management Handbook : building realistic expectations and managing risk / Michael Gentle.

By: Gentle, Michael, 1957-Material type: TextTextLanguage: English Publisher: London ; Sterling, VA : Kogan Page, 2002Description: xii, 227 p. : ill. ; 24 cmISBN: 0749438983Subject(s): Customer relations -- ManagementDDC classification: 658.812 Online resources: Click here to access online | Click here to access online
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Includes bibliographical references (p. [221]) and index.

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