Gentle, Michael, 1957-
The CRM Project Management Handbook : building realistic expectations and managing risk / Michael Gentle. - London ; Sterling, VA : Kogan Page, 2002. - xii, 227 p. : ill. ; 24 cm.
Includes bibliographical references (p. [221]) and index.
0749438983
Customer relations--Management.
658.812 / GEN
The CRM Project Management Handbook : building realistic expectations and managing risk / Michael Gentle. - London ; Sterling, VA : Kogan Page, 2002. - xii, 227 p. : ill. ; 24 cm.
Includes bibliographical references (p. [221]) and index.
0749438983
Customer relations--Management.
658.812 / GEN