Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann.

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TextLanguage: English Publication details: New Delhi. Cengage Learning India Priavte Limited, 2012.Edition: 6th edDescription: xli, 710 pages : illustrations (chiefly color)ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 SEM.A (Browse shelf(Opens below))	Available		38672
Books	Institute of Public Enterprise, Library S Campus	659.1 SEM.A (Browse shelf(Opens below))	Available		38671

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Previous	659.1 SAN.A Advertising theory and practice /	659.1 SAV.A Advertising and marketing strategies : a life style approach	659.1 SEM.A Advertising and Promotions:An Integrated Brand Approach /	659.1 SEM.A Advertising and Promotions:An Integrated Brand Approach /	659.1 SHA Advertising and Integrated marketing communications /	659.1 SHA.A Advertising and promotions - An IMC perspective /	659.1 SHA.A Advertising and promotions - An IMC perspective /	Next

Includes Glossary and Index.

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