IPE Libraray Catalogue Hyderabad catalog › Details for: Advertising and Promotions:An Integrated Brand Approach /

Normal view MARC view ISBD view

Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann.

TextLanguage: English Publisher: New Delhi. Cengage Learning India Priavte Limited, 2012Edition: 6th edDescription: xli, 710 pages : illustrations (chiefly color)ISBN: 978-81-315-1738-3Subject(s): Advertising | Global Market | Media PlanningDDC classification: 659.1

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 SEM.A (Browse shelf)	Available		38672
Books	Institute of Public Enterprise, Library S Campus	659.1 SEM.A (Browse shelf)	Available		38671

Previous	No cover image available							Next
Previous	659.1 SAN.A Advertising theory and practice /	659.1 SAV.A Advertising and marketing strategies : a life style approach	659.1 SEM.A Advertising and Promotions:An Integrated Brand Approach /	659.1 SEM.A Advertising and Promotions:An Integrated Brand Approach /	659.1 SHA Advertising and Integrated marketing communications /	659.1 SHA.A Advertising and promotions - An IMC perspective /	659.1 SHA.A Advertising and promotions - An IMC perspective /	Next