Amazon cover image
Image from Amazon.com

Marketing Communications : an integrated approach / P.R. Smith

By: Material type: TextTextLanguage: English Publication details: London : Kogan Page, 1998.Edition: 2nd edDescription: xvi, 602 p. DiagrammeISBN:
  • 0749426993
Subject(s): DDC classification:
  • 658.8 SMI
Contents:
Part 1 Background to the communications process: the marketing communications mix; the marketing communications plan; theories of communication; buyer behaviour theory; understanding markets - market research; understanding agencies - agency relationships; understanding the media; the changing communications environment; international marketing communications. Part 2 The marketing communication tools: selling and sales management; advertising; sales promotion; direct marketing; publicity and public relations; sponsorship; exhibitions; corporate identity and corporate image; packaging; merchandising; word of mouth.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Part 1 Background to the communications process: the marketing communications mix; the marketing communications plan; theories of communication; buyer behaviour theory; understanding markets - market research; understanding agencies - agency relationships; understanding the media; the changing communications environment; international marketing communications. Part 2 The marketing communication tools: selling and sales management; advertising; sales promotion; direct marketing; publicity and public relations; sponsorship; exhibitions; corporate identity and corporate image; packaging; merchandising; word of mouth.

There are no comments on this title.

to post a comment.

Maintained and Designed by
2cqr automation private limited, Chennai. All Rights Reserved.

You are Visitor Number

PHP Hits Count