Marketing Communications : (Record no. 4034)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01047nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749426993 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SMI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Smith, P. R. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Communications : |
| Sub Title | an integrated approach / |
| Statement of responsibility, etc | P.R. Smith |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Kogan Page, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 602 p. |
| Other physical details | Diagramme |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Background to the communications process: the marketing communications mix; the marketing communications plan; theories of communication; buyer behaviour theory; understanding markets - market research; understanding agencies - agency relationships; understanding the media; the changing communications environment; international marketing communications. Part 2 The marketing communication tools: selling and sales management; advertising; sales promotion; direct marketing; publicity and public relations; sponsorship; exhibitions; corporate identity and corporate image; packaging; merchandising; word of mouth. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Integriertes Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | Select Book Point | 2001-12-20 | 658.8 SMI | 29891 | 06/08/2020 | Books |
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