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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
Material type:
TextLanguage: English Publication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, 1991.Description: xiii, 299 p. : illISBN: - 0029001013
- 658.8'27 AAK.M
| Item type | Current library | Call number | Vol info | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8'27 AAK.M (Browse shelf(Opens below)) | 1.1 | Available | 29151 | |
| Books | Institute of Public Enterprise, Library | 1.1 | Available | 29152 | ||
| Books | Institute of Public Enterprise, Library O U Campus | 658.8'27 AAK.M (Browse shelf(Opens below)) | 1.1 | Available | 29153 |
Includes bibliographical references (p. 277-287) and index.
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