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Managing brand equity : (Record no. 3653)

000 -LEADER
fixed length control field 00986pam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0029001013
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
Item number AAK.M
100 1# - MAIN ENTRY--AUTHOR NAME
Author name Aaker, David A.
245 10 - TITLE STATEMENT
Title Managing brand equity :
Sub Title capitalizing on the value of a brand name /
Statement of responsibility, etc David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Free Press ;
Place of publication Toronto :
Name of publisher Maxwell Macmillan Canada ;
Place of publication New York :
Name of publisher Maxwell Macmillan International,
Year of publication 1991.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii, 299 p. :
Other physical details ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 277-287) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Brand name products
General subdivision Valuation
Geographic subdivision United States
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Intangible property
General subdivision Valuation
Geographic subdivision United States
General subdivision Management.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/bios/simon051/91010380.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/samples/simon031/91010380.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/simon033/91010380.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Bill Date Full call number Accession Number Price effective from Koha item type
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 06/06/2008 Jaico Hyderabad 1150.00 1.1 2000-12-06 658.8'27 AAK.M 29151 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library   10/24/2006 Jaico Hyderabad   1.1 2000-12-06   29152 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library O U Campus 10/24/2006 Jaico Hyderabad   1.1 2000-12-06 658.8'27 AAK.M 29153 06/08/2020 Books