Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

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Holdings
Item type	Current library	Call number	Vol info	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8'27 AAK.M (Browse shelf(Opens below))	1.1	Available	29151
Books	Institute of Public Enterprise, Library		1.1	Available	29152
Books	Institute of Public Enterprise, Library O U Campus	658.8'27 AAK.M (Browse shelf(Opens below))	1.1	Available	29153

Includes bibliographical references (p. 277-287) and index.

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