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Building Strong Brands / David A. Aaker.

By: Material type: TextTextLanguage: English Publication details: New York : Free Press, c1996.Description: ix, 380 p. : illISBN:
  • 002900151X
Subject(s): DDC classification:
  • 658.8'27 AAK.B
Online resources:
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Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.8'27 AAK.B (Browse shelf(Opens below)) Available 29150

Includes bibliographical references and index.

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