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Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type:
TextLanguage: English Publication details: New York : Wiley, c1998.Edition: 6th edDescription: xvi, 776 p. : ill. (some col.)ISBN: - 0471170690 (cloth : alk. paper)
- 9171512629
- 658.83 AAK.M
| Item type | Current library | Call number | Vol info | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.83 AAK.M (Browse shelf(Opens below)) | 1.1 | Available | 28600 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.83 AAK.M (Browse shelf(Opens below)) | 1.1 | Available | 28601 |
Includes bibliographical references and index.
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